Western wear has always been a fashion staple at Coachella Music Festival (which began Friday, April 12^th and ends Sunday, April 22 ^st). But saddle up fashionistas because Western cowboy style has officially galloped back into the mainstream! From the dusty plains of Texas to the bustling streets of New York City, the iconic attire of the Wild West is strutting its stuff once again, proving that some trends never truly fade away—they just lasso their way back into the spotlight.

In a world where trends come and go faster than a tumbleweed in a prairie wind, the revival of Western wear comes as a welcome surprise. But why now, you may ask? Well, we can mostly thank celeb designers, Pharrell Williams and Beyoncé. Queen B’s Renaissance world tour marked the launch of her cowboy era, with her crystal embellished cowboy hat and silver horse, a prop used throughout her performances. The midnight release of the pop star’s new country music album, Cowboy Carter on March 29^th launched the trend with songs like Texas Hold ‘Em and 16 Carriages.

Pharrell Williams reinvents the cowboy for Louis Vuitton’s Mens Fall 2024 Show. (Photo Credit: The Hollywood Reporter)

Although Beyoncé is bringing the trend with ‘guns-a -blazin’, it was Pharrell Williams for Vuitton’s Fall 2024 Menswear show that started it all  with his epic take on classic Americana and the rich heritage of Western wear. Williams’ runway was filled with embroidered, fringed, and flowered leather and denim. And let’s not forget the accessories! From intricate Western belt buckles and bolo ties to cowhide-patterned bags and classic cowboy hats.

Bella Hadid cheering on cowboy boyfriend Adan Banuelos at the American Performance Horseman event in Arlington, Texas. (Photo Credit: Getty)

So, it seems that once again the timeless allure of rugged individualism, frontier spirit, and classic Americana has captured the hearts—and wardrobes—of the fashion set.  The trend is all over social media from Instagram and TikTok thanks to Beyoncé, Kim Kardashian, Bella Hadid, Rihanna, and Travis Scott, to name a few.

The Wild West aesthetic of cowboy hats, fringe, Bolos, denim jeans, western boots, and statement buckle belt, is reaching modernity with the embrace of colors and endless combinations. As on Feb. 22, 2024, “a simple hashtag search on TikTok reveals nearly 700 inspired posts and on Instagram more than a thousand”, according to ABC News Source.

Beyoncé goes country for a W Magazine cover story. (Photo Credit: Beyoncé)

How can you rock the cowboy look at Coachella and beyond? Let’s break it down:

EMBRACE FRINGE FEVER

A look from Chloé’s Fall 2024 Show. (Photo Credit: Getty)

From suede jackets to leather skirts, fringe is having a major moment in Western cowboy fashion. Channel your inner rodeo queen or cowboy renegade with a fringed vest, a tasseled bag, or even a pair of statement boots that will have you kicking up dust in style.

DUST OFF YOUR DENIM

A look from Louis Vuitton Men’s Fall 2024 Collection. (Photo Credit: Louis Vuitton)

Denim isn’t just for jeans anymore. Western-inspired denim shirts, jackets, and even dresses are all the rage this festival season. Pair your favorite denim piece with a bold belt buckle and some cowboy boots for a look that’s equal parts rugged and chic.

GET YOUR HATS IN THE GAME

Kim Kardashian rocking a cowboy hat. (Photo Credit: @KimKardashian)

No cowboy ensemble is complete without a trusty Stetson hat. Whether you opt for a classic felt design or a more modern twist with embellishments and unique shapes, a cowboy hat adds an instant dose of Western flair to any outfit—and provides much-needed shade from the desert sun, if you happen to be attending Coachella 2024!

PLAY WITH PRINTS

Diplo is embracing the cowboy trend. (Photo Credit: Getty)

From classic plaid to Southwestern-inspired patterns, prints are key to nailing the cowboy aesthetic. Mix and match different prints for a playful yet polished look that’s sure to turn heads in the crowd.

DON’T FORGET THE ACCESSORIES

Post Malone in a bolo tie. (Photo Credit: Getty)

Bandanas, bolo ties, and statement belt buckles are all essential accessories for mastering the cowboy look. Tie a bandana around your neck, swap out your usual necklace for a bolo tie, and cinch your outfit together with a bold buckle that demands attention.

Bad Bunny rocking the cowboy trend. (Photo Credit: Telemundo)

Whether you’re dancing the night away in the desert heat or running around the city, make sure to saddle up in style. After all, with Western cowboy fashion leading the charge as one of the biggest trends of the season, there’s never been a better time to embrace your inner cowboy or cowgirl and let your spirit run wild. Giddy up!

Emily Ratajkowski is embracing the cowboy boot. (Photo Credit: Gotham)

So, tell us, will you embrace the Western trend?

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By: Antonia Sardone
Title: RIDING HIGH: THE RESURGENCE OF COWBOY FASHION
Sourced From: www.universityoffashion.com/blog/riding-high-the-resurgence-of-western-cowboy-fashion/
Published Date: Sat, 13 Apr 2024 23:55:43 +0000

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