In charge of their own copyrights, indie artists have control over their music through a full creating space, in advance of the release date: they can upload their music, add an artwork, choose a release day, or also preview how it will look after publishing.
“We’ve focused on making the tool easy, flexible, and transparent” Spotify For Artists’ senior product lead, creator marketplace Kene Anoliefo said to Billboard. “There will be no limit or constraint on how often [artists] can upload. We think that can open up a really interesting creative space for artists to begin sharing their music to their fans on Spotify”.
Spotify continue to impact the music industry, in creating a “two-sided marketplace”, but aggregators, major labels and, indeed, SoundCloud, are not so delighted with these news.
Source: Billboard