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Spotify Tunes Into the Audiobook Market with a New $9.99 Access Tier

In a bold move to diversify its audio content offerings, Spotify has launched a new audiobook service. The service is targeted at its vast base of free users. The music streaming giant introduced the ‘Audiobooks Access Tier’ at a competitive price of $9.99 per month. This initiative follows Spotify’s initial foray into the audiobook realm late last year. As of now, it offers 15 hours of free audiobook content to its Premium subscribers. The new service allows users in the United States to tap into a rich library of over 200,000 titles. This encompasses a wide array of genres from fiction and non-fiction to self-help, and more.

A Listening Feast for Every Audio Enthusiast

Spotify’s venture into audiobooks isn’t just about expanding its library; it’s a strategic move to enhance user engagement. The company reported a 45% uptick in audiobook interactions among free users since the Premium audiobook launch. This new tier aims to cater to the varied preferences of Spotify’s audience, offering them the luxury of choice. “Since launching Audiobooks in Premium, we’ve seen a 45% increase in free users searching for and interacting with Audiobook content each day. Now we are introducing a new plan option to give our listeners a variety of choices,” Spotify highlighted. This plan cleverly integrates with Spotify’s existing ad-supported music and podcast offerings. Having said that, it presents a seamless, all-in-one app experience for audiobook aficionados.

A Closer Look at Pricing and Market Impact

While the standalone audiobooks tier presents an enticing proposition for literary enthusiasts, its close pricing to Spotify’s full Premium subscription. This offers ad-free, unlimited access to music and podcasts— which might leave consumers weighing their options. Despite this, Spotify’s introduction of the tier and the direct purchase option within the app signifies a focused effort to streamline user experience and spur market growth. The global audiobook market, on a rapid ascent projected to hit $13.14 billion by 2030, underscores the timeliness and potential of Spotify’s expansion.

As Spotify tests the waters with its audiobook tier in the U.S., the success of this venture could pave the way for wider international availability and possibly, a recalibration of Spotify’s pricing strategies. With CEO Daniel Ek hinting at price adjustments as a tool for growth, the future of Spotify’s subscription models remains a topic of interest. Lastly, the audiobook market’s surge is a clear indicator of shifting consumer preferences. Furthermore, Spotify’s move to establish a foothold in this burgeoning segment could well redefine the landscape of digital audio consumption.

In conclusion, for more information, be sure to check out Spotify’s official website, here.

[H/T] –Music Business Worldwide

The post Spotify Tunes Into the Audiobook Market with a New $9.99 Access Tier appeared first on EDMTunes.


By: Matt Sierra
Title: Spotify Tunes Into the Audiobook Market with a New $9.99 Access Tier
Sourced From: www.edmtunes.com/2024/03/spotify-tunes-into-the-audiobook-market-with-a-new-9-99-access-tier/?utm_source=rss&utm_medium=rss&utm_campaign=spotify-tunes-into-the-audiobook-market-with-a-new-9-99-access-tier
Published Date: Mon, 18 Mar 2024 03:19:48 +0000

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