Apple TV+’s  production of  The New Look, is one of a growing number of fashion entertainment projects. LVMH is now developing its own film production company. (Photo Credit: Apple TV +)

If you are an avid follower of fashion then no doubt you’ve have already watched all 10 episodes of  The New Look (Apple TV+). The clothes, the history, and the acting were all superb (despite its 57% average Rotten Tomatometer score). And, if you haven’t already viewed these 12 other must-watch fashion films, well…what are you waiting for? Get out the popcorn and get going: Cristóbal Balenciaga (2024-Disney+), Westwood: Punk Icon, Activist (2018-Amazon Prime); McQueen (2018-Amazon Prime, Hulu, Apple TV+); Saint Laurent (2014-Amazon Prime, Hulu, Apple TV+); Coco Before Chanel (2009-Amazon Prime, Apple TV+); Martin Margiela: In His Own Words (2019-Amazon Prime, Apple TV+); Lagerfeld Confidential (2007); Dior and I (2014- Apple TV+); Valentino: The Last Emperor (2008); House of Gucci (2021- Amazon Prime, Apple TV+); and although Bill Cunningham wasn’t a fashion designer, he was instrumental in putting many a young designer on the map, including UoF’s founder, Francesca Sterlacci, so you’ve got to watch The Times of Bill Cunningham (2020).

It was only a matter of time that the fashion industry, who have been dressing Hollywood’s glitterati for decades, would cross-over into the world of film making. One could argue that the  MET Gala started it all with their coverage of fashion’s version of the Oscars, which is live-streamed on DirecTV, Fubo, Hulu + Live TV and Sling. The MET turned their bi-yearly fashion exhibitions into red carpet media productions, with reported costs for mounting each exhibit upwards of $7 million. This year they raised $26 million just from the Sleeping Beauties show Gala. Ticket sales for the exhibition itself will be icing on the cake! By the way, if you ever wondered what goes into the making of a MET exhibition be sure to watch The First Monday in May (2016- YouTube) documentary. 

FASHION BRANDS TAKE ON HOLLYWOOD

Once confined to runways and glossy pages, fashion companies are now venturing into the entertainment industry and capitalizing on the connection between fashion and film. From established luxury houses to avant-garde designers, the allure of storytelling through film has become a captivating new frontier. Let’s take a look at how some of the biggest names in fashion are effortlessly infiltrating the entertainment space.

TOM FORD

Nocturnal Animals is Tom Ford’s second film. (Photo Credit: Focus Features)

Renowned for his impeccable taste in fashion, Tom Ford has made a remarkable mark in the world of cinema. Transitioning effortlessly from designing stunning couture to crafting compelling narratives, Ford has proven himself a visionary filmmaker. With critically acclaimed films like A Single Man (2009) and Nocturnal Animals (2016), Ford’s unique blend of style and substance has captivated audiences worldwide. His films not only showcase his talent for storytelling but also serve as an extension of his distinctive aesthetic, making him a true icon in both fashion and film.

SAINT LAURENT PRODUCTION COMPANY

The poster for Strange Way of Life, a new film by Pedro Almodóvar. Photo (Credit Saint Laurent: Productions)

Saint Laurent, the epitome of Parisian chic, has expanded its influence beyond the runway with its own production company. Led by creative director Anthony Vaccarello, Saint Laurent Production Company delves into the world of film with a focus on creating visually stunning content. From short films to documentaries, each project reflects the brand’s signature edgy glamour. With a roster of talented directors and actors, Saint Laurent’s foray into filmmaking offers a fresh perspective on the intersection of fashion and cinema.

The company screened three films at this past Cannes Film Festival, including David Cronenberg’s The Shrouds, which stars Diane Kruger and Vincent Cassel, and Jacques Audiard’s Emilia Perez with Zoe Saldana and Selena Gomez. It’s a clever way to strengthen a company’s Hollywood ties while recruiting prospective brand ambassadors.

LVMH’S 22 MONTAIGNE

Antoine Arnault will lead LVMH’s new Hollywood production company called, 22 Montaigne Entertainment. (Photo Credit: Getty Images)

When two icons meet, the world pays attention. LVMH, with its constellation of 75+ luxury brands, and Hollywood, with its global influence, are joining forces to create something truly spectacular. The name itself, 22 Montaigne, resonates with heritage and prestige. It’s the address of the iconic Dior headquarters in Paris, a symbol of elegance and creativity. And now, it’s making waves in the world of entertainment.

22 Montaigne Entertainment is not just about fashion. It’s a groundbreaking collaboration, in partnership with Superconnector Studios. Co-founders Jae Goodman and John Kaplan will work with LVMH North America Chairman/CEO Anish Melwani to find the right match between its brands and creators, producers and distributors. LVMH will co-develop, co-produce and co-finance these entertainment properties. Directors, writers, actors, and fashion designers will be working hand in hand to craft immersive experiences that captivate audiences on and off the screen. It’s a fusion of storytelling and style, where every detail, from costumes to set designs, becomes a work of art.

NICK KNIGHT’S SHOWSTUDIO

Step through the looking glass and backstage with Naomi Campbell in this Nick Knight and SHOWstudio fashion film. (Courtesy of Nick Knight’s SHOWstudio)

At the forefront of fashion innovation, Nick Knight’s SHOWstudio is a digital playground for creatives. Through groundbreaking projects and collaborations, SHOWstudio explores the intersection of fashion, art, and technology. From live-streamed photo shoots to experimental films, Knight pushes the boundaries of visual storytelling. With its dynamic online platform, SHOWstudio invites audiences to engage with fashion in a truly interactive way, bridging the gap between virtual and reality.

KERING

Salma Hayek with François-Henri Pinault whose company Kering now owns CAA Talent Agency. (Photo Credit Getty: Images)

Beyond its portfolio of luxury brands, Kering has diversified its reach by acquiring CAA Hollywood Talent Agency. With a roster of A-list actors and directors, CAA represents some of the biggest names in entertainment. By merging fashion and film under one umbrella, Kering has created a synergy that opens up endless possibilities for collaboration. From red carpet appearances to brand partnerships, Kering’s presence in Hollywood solidifies its status as a powerhouse in both industries.

Hollywood and Fashion find a new synergy with Kering’s acquisition of CAA Talent Agency. (Photo Credit: The Wrap)

The convergence of fashion and entertainment has given rise to a new era of creativity and collaboration. Whether it’s through filmmaking, production companies, immersive retail experiences, or talent agencies, fashion companies are leaving an indelible mark on the entertainment industry. As these boundaries continue to blur, one thing is certain: the marriage of style and cinema is here to stay, captivating audiences and inspiring creatives around the world.

So, tell us, do you have a fav fashion film?

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By: Antonia Sardone
Title: Move Over Hollywood- There’s a New Act in Town
Sourced From: www.universityoffashion.com/blog/fashions-silver-screen/
Published Date: Sat, 18 May 2024 23:55:32 +0000

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